While it might seem easy to grab a templated website, throw up some stock images of happy dental patients, and call it a day, we know that model has no way to stand a chance in today’s ever-evolving online world, with a population who is tired of the same-old. After a decade of marketing dentists, we’ve figured out exactly how to create stand-out marketing that reaches the right people, and that answer is: CONTENT.
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There was a time when having the same website for years on end was good. That time was 1997, and those days are long gone. If your practice creates a website, throws content on it, and leaves it that way for years, you are telling your clients you don’t care about your brand. And if you don’t care, why should they? The world demands new content every day, which makes aging websites invalid very quickly. You stay on top of trends in your industry that keep you at the top of your game, offering the latest technology, tools, and treatments to your clients. Why shouldn’t your content reflect that same level of forward momentum and up-to-the-minute relevance? Your clients want to hear what you’re up to, and how invested you are in creating their ultimate
