All of the websites we build here at MedicalBound are rooted in visual content – photo and video content – that is used to drive traffic. The majority of medical marketing companies offer a rubber-stamp web template, a one-size-fits-all staple, and all their customers use some version of it.
It’s no wonder that so many medical and dental practice websites look the same! We believe that websites should be ever-evolving, with new content as often as possible – new images, new videos, new page content, and new articles. This way, customers who interact with your site get an ongoing sense of you as an evolving professional practice. In short, we make sure you stay top of mind and stay relevant to the customers you most want to attract.
There’s a contradiction between what social media actually is and what’s being sold by most marketing firms. Social media is not about throwing content at the wall and seeing what sticks. It’s about engagement. It’s about finding and building a relevant audience based where your business is. It’s about enriching people, not about having a certain number of followers. It’s also not about posting content that stays static for months – or even days – at a time.
Your content needs to be part of the web’s ongoing daily flow or it will be left behind. If you’re not part of the conversation, your social media isn’t working for you.
If you use social media correctly, you can deliver brand confidence to your ideal customers. You can deliver an experience of what people can expect when they visit or interact with your business. You can also create culture and community. Your social media channel can be a portal that, when people interact with it, express all of the wonderful things that make you and your practice uniquely amazing. At MedicalBound, we create content that helps you document and express the things about yourself that are most authentically you.
