Photo and Video Content Creation + Social Media Ads + Website Design
If you’ve been in practice for a while, you may have found yourself wishing for a fresh start: new branding, new digs, maybe even a new name that uplevels your practice’s presence in the community.
This was the mindset in play when Dr. Justin Rashbaum came to Medicalbound.
A family dental practice in midtown Manhattan, it was originally called Fashion District Dental—a successful 40-year business founded by Dr. Justin’s father, then the torch was passed to him.
To mark this transition and turn more fully towards the future of the business, he wanted a from-the-ground-up rebrand to showcase the practice’s high quality dentistry, while also providing something completely new and fresh to engage prospective patients.
From a brand-new name, logo and branding, to their website to creative photo and video content highlighting their team, services and patient experiences, Medicalbound supported the newly dubbed Rise Dental Studio in crafting an entirely reimagined professional persona.
The "Rise" moniker honored the rise of NYC after the pandemic, the rise patients feel with a healthy smile, and uplifting care that rises above the rest. And quite literally, Rise Dental is located at the top of a high rise in Midtown Manhattan!
If you’ve been in practice for a while, you may have found yourself wishing for a fresh start: new branding, new digs, maybe even a new name that uplevels your practice’s presence in the community.
This was the mindset in play when Dr. Justin Rashbaum came to Medicalbound.
This family dental practice in Midtown Manhattan was originally called Fashion District Dental—a successful 40-year business founded by Dr. Justin’s father, then the torch was passed to him.
From a brand-new name, logo and branding, to their website to creative photo and video content highlighting their team, services and patient experiences, Medicalbound supported the newly dubbed Rise Dental Studio in crafting an entirely reimagined professional persona.
Does your practice need a rebrand?
Does your practice
need a rebrand?
Ahh… a dental practice after our own hearts. The original Fashion District Dental practice was built on relationships. That’s what made it so successful over 40 years! As Dr. Justin took the reins when his father retired, he wanted to ensure that patient relationships remained at the heart of the practice for the future.
People want to work with dentists that inspire trust, and trust is earned.
With so many powerful patient relationships created over the life of the practice, it was a natural fit for Medicalbound to collaborate with the Rise team to document the real-life impact these relationships have by showcasing real patient stories.
By showcasing patient stories in Rise Dental’s refreshed marketing and advertising, we have supported the new brand carry through the essence of its origins—the compassionate connections that help new and prospective patients know what it means to work with a dental practice that truly lifts their spirits.
Dr. Justin took the reins when his father retired, he wanted to ensure that patient relationships remained at the heart of the practice for the future.
By showcasing patient stories in Rise Dental’s refreshed marketing and advertising, we have supported the new brand carry through the essence of its origins—the compassionate connections that help new and prospective patients know what it means to work with a dental practice that truly lifts their spirits.
We love to collaborate!
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