Rebrand + Website Overhaul + Photo and Video Content Creation + SEO + Instagram Campaigns
Fun fact: If you’re ever looking for proof that you should work the long game in addition to staying on top of up-to-the-minute marketing trends, our client Hudson Allergy called us to begin our working relationship two years after we dropped off our brochure! Traditional marketing tactics still matter!
In this client story though, that’s where tradition ends.
The founders of Hudson Allergy have vibrant personalities, exude warmth and friendliness, are experts in their field—and they’re downright funny—yet their brand and website were highly corporate, overly formal, and outdated. Talk about a vibe mismatch!
They came to Medicalbound seeking a rebrand that truly spoke to who they are and what they’re about so they could attract more patients.
We upgraded their brand for consistency and personality, unifying branding across all working locations as well as across both physical and digital collateral—from practice window signage to their website and social media.
The founders of Hudson Allergy have vibrant personalities, exude warmth and friendliness, are experts in their field—and they’re downright funny—yet their brand and website were highly corporate, overly formal, and outdated. Talk about a vibe mismatch!
We upgraded their brand for consistency and personality, unifying branding across all working locations as well as across both physical and digital collateral—from practice window signage to their website and social media.
Proven Strategies = Proven Growth
Proven Strategies
Equals Proven Growth
Proven Strategies
= Proven Growth
Proven Strategies
Equals Proven Growth
Our marketing experts got to work creating an all-new website to serve as Hudson Allergy’s primary content platform. We populated their engaging new site with photos and videos from custom shoots designed to showcase the staff and founders’ personalities.
We wanted to keep their audience entertained and educated while also building awareness and ultimately booking appointments—an ideal strategy to employ anytime, but especially during the pandemic when everyone was spending more time online.
So, we collaborated with Hudson Allergy to create a series of strategic SEO articles that featured their services and expertise in amusing ways. Here’s a fun one we did on dating when one partner has allergies!
Need traffic-generating, engaging content that converts into patients for your brand?
Our marketing experts got to work creating an all-new website to serve as Hudson Allergy’s primary content platform. We populated their engaging new site with photos and videos from custom shoots designed to showcase the staff and founders’ personalities. We wanted to keep their audience entertained and educated while also building awareness and ultimately booking appointments.
So, we collaborated with Hudson Allergy to create a series of strategic SEO articles that featured their services and expertise in amusing ways. Here’s a fun one we did on dating when one partner has allergies!
Get noticed? Hold interest? Build trust? Attract foot traffic? Turn won clients into brand advocates? Yeah… so, check this out.
The most effective ad campaign is one that squarely hits a target demographic in a compelling, attention-grabbing, unexpected way. Soul Dental wanted to attract young adult professionals working near their practice, so our trend-savvy marketing team at Medical Bound got to thinking: What do most of these young adults have in common? Dating apps and dating!
So, we put together a playful campaign highlighting the importance of oral health, fresh breath, and an extra clean feeling as you lean in for that first kiss.
Through a series of commercials, photos, and videos, we produced an incredibly successful campaign that directly impacted Soul Dental’s client growth through new teeth cleaning appointments.
We also built upon the enthusiasm of this campaign and used the opportunity to highlight the hygiene team—the heart and soul of any dental practice!
At Medicalbound, we prioritize featuring whatever it is that makes you and your practice unique. That’s a huge part of our winning strategy for getting more right-fit patients in the door to build your long-term clientele.
The Instagram campaigns we ran for Hudson Allergy are a great example of this way of working. Did we mention that they’re funny?
Using our playful yet educational articles as bait, we shone a light on this fun-loving practice using images, teaser copy, and videos to drive potential patients to the SEO articles and site.
We love to collaborate!
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