Photo and Video Content Creation + Social Media Ads + Website Design
At Medicalbound, our client work is relational—not transactional. We are all about people, and we want to know what makes you tick so we can support you in attracting new, lasting clients that suit you and your practice.
Enter Drs. Mello and Tabib.
The husband and wife duo, dentists and owners of NY Smile Design, had a strong following on social media, primarily led by Dr. Tabib, by connecting his personal story and authenticity to the couples’ practice.
From dressing up like a bearded tooth fairy to videos of him dancing down the hallways of his office, Dr. Tabib is not only a master of his craft in dentistry, he’s a master of style and a force of individuality who encourages others to do the same.
We were impressed! So much so that we thought: We’ve got to meet this guy and talk about working on a project together.
The results of that meeting were branding, photo, and video assets that were nothing less than groundbreaking in the field of dentistry. We collaborated to create a dentist story like no one had ever seen before.
Want to connect to discuss an ad strategy for your brand?
Drs. Mello and Tabib are a husband and wife duo, dentists and owners of NY Smile Design. When we met them several years ago, they already had a strong following on social media, primarily led by Dr. Tabib, by connecting his personal story and authenticity to the couples’ practice.
From dressing up like a bearded tooth fairy to videos of him dancing down the hallways of his office, Dr. Tabib is not only a master of his craft in dentistry, he’s a master of style and a force of individuality who encourages others to do the same.
We were impressed! So much so that we thought: We’ve got to meet this guy and talk about working on a project together.
The results of that meeting were branding, photo, and video assets that were nothing less than groundbreaking in the field of dentistry. We collaborated to create a dentist story like no one had ever seen before.
Proven Strategies = Proven Growth
Proven Strategies
Equals Proven Growth
We created several videos with Dr. Tabib using techniques that hadn’t been seen before in the dental industry. The one that launched his online presence into infamy was a cinematic video we created about him about eight months prior to the NYC Marathon.
The intention was to connect with other runners training for the event, capture their curiosity and leave them wondering: who is Ramin Tabib? and click through to learn more about him and NY Smile Design.
The video itself never mentions dentistry, instead leaning fully into who Dr. Ramin is and what’s most relatable about him. It’s human. It’s fascinating. It’s real.
The video was a resounding success, bringing tremendous awareness and growth to his practice.
.svg)
Ready To Grow Your Audience? Let's Talk.
